What are the leaked prices for GTA 6?

A European retailer suggested a base price of €89.99 (~$100) and a priciest SKU at €199.99 (~$227), though these are not confirmed.

Could GTA 6 cost more than $100 at launch?

Analysts say it's possible, but insiders have called the leaked prices "random" placeholders.

Why might Rockstar keep GTA 6's price low?

A lower price could help expand the player base and support the long-term success of GTA Online, Take-Two's main revenue driver.

What platforms will GTA 6 launch on?

GTA 6 will be exclusive to current-gen PlayStation and Xbox consoles at launch, with a PC release date yet to be confirmed.

GTA 6 Pricing Speculation: Leaked Prices Are Possible and

Analysts suggest GTA 6's leaked prices could be accurate, but warn a high price might limit its long-term success.

As Grand Theft Auto 6 pre-orders begin this week, speculation about its price has reached a fever pitch. A recent leak from a European retailer suggested the base version of GTA 6 could cost €89.99 (~$100), with the most expensive version priced at €199.99 (~$227). While insiders have dismissed these numbers as “random” placeholders, analysts say the leaked prices are “possible and plausible,” given the game’s anticipated scale and Rockstar’s financial position.

What We Know and What’s Just Rumor

The leaked pricing figures are not confirmed by Rockstar or Take-Two Interactive, and the source itself has been described as speculative. However, the fact that analysts are not surprised by the numbers suggests that a high price point is not out of the question. Take-Two, as Rockstar’s parent company, has the flexibility to set pricing based on market conditions and consumer expectations.

Circana analyst Mat Piscatella told Eurogamer that the rumored prices are both “possible and plausible,” noting that Take-Two is in a strong position to set its own terms. Meanwhile, The Game Business’s Chris Dring argues that while $100 might seem steep, GTA 6’s long-term value could justify the cost for many players.

Why This Matters for GTA Fans and the GTA Online Ecosystem

For GTA Online players and community operators, the pricing of GTA 6 is more than just a number—it’s a strategic decision that could influence the game’s long-term success. GTA Online has been a consistent revenue generator for Take-Two, and a high base price for GTA 6 could limit the initial player base, which in turn could affect the growth of the online mode.

Alinea Analytics analyst Rhys Elliott warns that “capping GTA 6’s addressable audience at launch to squeeze the base price would be penny-wise and pound-foolish.” He argues that Take-Two should prioritize broad adoption over short-term gains, especially in the context of a cost-of-living crisis that’s affecting many consumers.